Blog of Knowledge
In terms of psychological pricing, one important pricing strategy to be aware of – both as a consumer and a business person – is gender-based price discrimination. What Is Psychological Pricing? Psychological pricing is a set of pricing and sales strategies based upon the belief that certain prices will influence a potential customer in one…
A “thought leader” is someone who’s positioned themselves as an expert in a given profession, interest, or business. Being a thought leader has tremendous advantages. You get more and better clients. You get hired to speak at events. Your business flourishes. If you’re wondering how you yourself could become viewed as a thought leader by…
I get this question all the time, and it basically goes something like this. “I’m working, but I’ve also started a business. How do I use LinkedIn for my new business without tipping off my current boss?” I really, really wish I had an answer to that, but I don’t! At least I don’t have…
The most important part of LinkedIn for an individual user is the profile. Your profile tells everyone who you are, and from there they can decide if they want to connect with you, answer your messages, and potentially do business with you. If you screw up your profile, you’re dead in the water before you…